Ettore Andenna racconta La Bustarella: il successo di Antenna 3 Lombardia negli anni '70 e '80
Antenna 3 La Bustarella Video: The Cult Show of the Italian Private TV
If you were living in northern Italy in the late 70s and early 80s, you probably remember Antenna 3 La Bustarella Video, a weekly show that aired on Antenna 3 Lombardia, a private TV channel. The show was hosted by Ettore Andenna, a popular TV presenter who also co-created the format with Cino Tortorella, better known as Mago Zurlì from Zecchino d'Oro.
Antenna 3 La Bustarella Video
Antenna 3 La Bustarella Video was a game show that featured teams of men and women representing different regions of northern Italy and Switzerland, competing in various challenges and skill tests to win prizes and glory. The show was inspired by Giochi senza Frontiere, another game show that Andenna hosted on national TV.
The title of the show came from the "bustarella", a small envelope that contained the instructions for the final game, which Andenna opened and read before the challenge. But the word also had a double meaning, as it referred to the practice of giving bribes or tips in exchange for favors.
Antenna 3 La Bustarella Video was a huge success, attracting millions of viewers every Friday night and becoming a cultural and social phenomenon in northern Italy. The show was also known for its catchy theme song, Le Freak by Chic, and for its beautiful assistant, Diana Scapolan, who later married Andenna.
If you want to relive the magic of Antenna 3 La Bustarella Video, you can watch some of the episodes on YouTube, where you can find clips of the games, the jokes, the bustarelle and the fun. Antenna 3 La Bustarella Video was one of the most iconic shows of the Italian private TV era, and it still has a loyal fan base today.
Antenna 3 La Bustarella Video: The Games and the Bustarelle
Antenna 3 La Bustarella Video was not a typical game show. The games and the bustarelle were often funny, absurd, provocative and sometimes controversial. For example, one of the games involved throwing eggs at a target while wearing a helmet with horns. Another game required the contestants to catch fish with their mouths from a pool filled with water and soap. And another game challenged the participants to balance a tray with glasses while walking on a treadmill.
The bustarelle were also a source of amusement and scandal. They were small envelopes that contained money or other prizes, but also jokes, riddles, insults or challenges. Some of the bustarelle were harmless, like the ones that asked the contestants to sing a song or tell a joke. But some of them were more daring, like the ones that asked the contestants to strip, kiss or spank each other.
Antenna 3 La Bustarella Video was not afraid to push the boundaries of good taste and censorship. The show was often criticized by the authorities and the public opinion for its vulgar and immoral content. But it was also praised by many viewers for its originality and spontaneity.
Antenna 3 La Bustarella Video: The Legacy and the Influence
Antenna 3 La Bustarella Video was one of the most successful and influential shows of the Italian private TV era. It lasted for six seasons, from 1978 to 1984, and it reached an average audience of 10 million viewers per episode. It also won several awards, such as the Telegatto and the Premio Regia Televisiva.
Antenna 3 La Bustarella Video also inspired many other shows and formats, both in Italy and abroad. For example, in Spain there was El Gran Juego de la Oca, a game show that featured similar games and bustarelle. In France there was Le Bigdil, a game show that also had teams of men and women competing in crazy challenges. And in Italy there was Colpo Grosso, a game show that also involved stripping and bustarelle.
Antenna 3 La Bustarella Video was more than just a game show. It was a cultural phenomenon that marked an era and a generation. It was a show that made people laugh, dream and have fun. It was a show that broke the rules and challenged the conventions. It was Antenna 3 La Bustarella Video.
Antenna 3 La Bustarella Video: The Host and the Assistant
Antenna 3 La Bustarella Video was not only a show, but also a team. The host and the assistant were the main protagonists of the show, and they contributed to its success and popularity. The host was Ettore Andenna, a charismatic and witty TV presenter who had a long and successful career in Italian television. He started as a radio announcer in the 60s, then he moved to TV in the 70s, hosting several shows on national and private channels, such as Giochi senza Frontiere, Il gioco dei 9, La Corrida and many others. He also had a brief stint as a politician, being elected as a member of the Italian Parliament in 1987.
The assistant was Diana Scapolan, a beautiful and charming model who became Andenna's wife in 1980. She was born in Switzerland from Italian parents, and she started her career as a model in Milan. She met Andenna in 1976, when they were both stuck in a traffic jam on the highway. They fell in love and got married four years later. She was the perfect companion for Andenna on Antenna 3 La Bustarella Video, helping him with the games, the bustarelle and the jokes. She also appeared in some movies and TV shows, such as Il commissario Corso, Il tassinaro and Il ragazzo di campagna.
Antenna 3 La Bustarella Video: The Theme Song and the Logo
Antenna 3 La Bustarella Video was also recognizable by its theme song and its logo. The theme song was Le Freak by Chic, a disco hit from 1978 that became one of the best-selling singles of all time. The song was catchy and upbeat, and it matched the mood and the style of the show. The song was also used as a background music for some of the games and the bustarelle.
The logo was a stylized representation of a bustarella, a small envelope with a red ribbon and a yellow star. The logo was simple but effective, and it conveyed the idea of surprise and fun that characterized the show. The logo was also used as a graphic element for some of the games and the bustarelle.
Antenna 3 La Bustarella Video: The Audience and the Sponsors
Antenna 3 La Bustarella Video was not only a show, but also a community. The audience and the sponsors were an integral part of the show, and they contributed to its success and popularity. The audience was composed of people from different regions of northern Italy and Switzerland, who came to the studio to support their teams and to have fun. The audience was also involved in some of the games and the bustarelle, either as participants or as spectators. The audience was loyal and enthusiastic, and it created a festive and friendly atmosphere.
The sponsors were also important for the show, as they provided the prizes and the funding for the production. The sponsors were mostly local businesses or brands, such as Cucine Lerma, Supermercati Brianzoli, Biscotti Gentilini, Caffè Borbone and many others. The sponsors were also featured in some of the games and the bustarelle, either as products or as logos. The sponsors were satisfied and grateful for the exposure and the recognition that the show gave them.
Antenna 3 La Bustarella Video: The End and the Revival
Antenna 3 La Bustarella Video ended in 1984, after six seasons and 240 episodes. The reasons for the end of the show were mainly economic and political. The show was too expensive to produce, and it faced increasing competition from other channels and programs. The show was also affected by the scandals and the investigations that involved Antenna 3 Lombardia and its owner Renzo Villa, who was accused of tax evasion, fraud and corruption.
Antenna 3 La Bustarella Video left a mark in the history of Italian television, and it still has many fans today. The show was revived several times, either as a tribute or as a remake. For example, in 1998 there was a special episode on Antenna 3 Lombardia, with Andenna and Scapolan as guests. In 2006 there was a remake on Rete 4, with Teo Mammucari as host and Valeria Marini as assistant. And in 2018 there was a documentary on Rai Storia, with interviews and clips from the original show.
Antenna 3 La Bustarella Video: The Controversies and the Criticisms
Antenna 3 La Bustarella Video was not only a show, but also a target. The controversies and the criticisms were frequent and harsh, and they came from different sources and sectors. The show was accused of being vulgar, immoral, sexist, violent, corrupt and subversive. The show was also attacked by the authorities, the media, the public opinion and the competitors.
The controversies and the criticisms were often related to the content and the style of the show, especially to the games and the bustarelle. Some of the games and the bustarelle were considered too obscene, too violent, too risky or too offensive. For example, some of the games involved nudity, violence, animal abuse or dangerous stunts. Some of the bustarelle involved insults, threats, bribes or provocations.
The controversies and the criticisms were also related to the legal and political aspects of the show, especially to Antenna 3 Lombardia and its owner Renzo Villa. Antenna 3 Lombardia was one of the most powerful and influential private TV channels in Italy, and it had a strong political orientation towards the right-wing parties. Antenna 3 Lombardia and Villa were involved in several scandals and investigations, such as Lodo Mondadori, Tangentopoli and Mani Pulite.
Antenna 3 La Bustarella Video: The Fans and the Nostalgia
Antenna 3 La Bustarella Video was not only a show, but also a memory. The fans and the nostalgia are still alive and strong today, after almost 40 years from the end of the show. The fans and the nostalgia are expressed in different ways and platforms, such as websites, blogs, social networks, books, magazines and documentaries.
The fans and the nostalgia are motivated by different reasons and emotions, such as curiosity, admiration, affection or nostalgia. The fans and the nostalgia are also shared by different generations and backgrounds, such as people who watched the show live in the 70s and 80s, people who discovered the show later on YouTube or other media, people who participated in the show as contestants or audience members, or people who worked in the show as staff or collaborators.
Antenna 3 La Bustarella Video was not only a show. It was a cult show that made history and left a mark in Italian television and culture. It was a show that still has many fans and nostalgic today.
Antenna 3 La Bustarella Video: The Show that Changed Italian TV
Antenna 3 La Bustarella Video was a show that changed Italian TV forever. It was a show that introduced a new way of making and watching television, based on entertainment, creativity and spontaneity. It was a show that broke the rules and challenged the conventions, creating controversies and criticisms, but also success and popularity. It was a show that inspired many other shows and formats, both in Italy and abroad. It was a show that marked an era and a generation, leaving a lasting legacy and influence.
Antenna 3 La Bustarella Video was more than just a show. It was a phenomenon, a cult, a memory. It was Antenna 3 La Bustarella Video. 4e3182286b